Most agencies and brands struggle to identify new influencers due to bandwidth challenges, even with influencer platforms at their fingertips. Many brands hire interns or off-shore the business, but these are only temporary bandaids since most brands find most of the influencers fall outside their guidelines. On the contrary, our team at ICH has years of experience working for agencies and brands. Needless to say, we’ve got the best eye, perhaps outside your internal team, for identifying high converting influencers. Simply provide ICH with your goals and guidelines, and we’ll deliver new influencers at your preferred cadence. Additionally, we have very little company turnover when comparing to the options above, so our team will only continue to improve rapidly over time!

Sending product samples to influencers can quickly become a real time-suck for agencies and brands alike! Using both our human and/or A.I. based coordinators, our team can do everything listed below and more; Placing the influencer’s orders on the brand’s website and sending tracking info to the influencer or manager. Providing the influencer codes etc so they can place the order themselves with a discount or at no cost. Following up with the influencer and/or manager to confirm delivery. Following up with influencers at any given time to see if they need more product.

The ICH team can manage everything from creating the campaign briefs and/or brand decks, to setting up kickoff calls between brand and influencer, to disseminating the briefs to all influencers and managers. ICH can also continue to follow up on future posts to ensure the correct versions are being implemented. All agencies and brands are different and it just depends on how “hands-on” the client would like to be.

Similar to the above, ICH can assist in the creation and trafficking of all tracking codes and links to the influencers and managers. Not only that, ICH can monitor 24-7 for influencer’s live posts, check to ensure they posted the code and link correctly and finally ping the agency or brand to let them know the influencer is live. If the influencer posts the code or link incorrectly, ICH can contact the influencer and or brand to help resolve the issue. We hope that working late nights and weekends becomes a thing of the past!

One of the most tedious, distracting and often dreaded parts of an influencer marketer’s job is approving the influencer’s content before the post goes live, especially as brands continue to scale. This is because it requires great attention to detail and could need multiple rounds of revisions before each influencer’s content is finally approved by the agency or brand. When working with ICH, agencies and brands can provide a set of guidelines to both our human and A.I. coordinators. If the influencer does not meet the minimum threshold, ICH can manage the entire revision process with the influencer until the content is ready for posting.

Analyzing and understanding the final post insights whether it’s the influencer’s actual views or another engagement metric, is becoming a very common request by agencies and brands in today’s environment. However, the reality is that these metrics are not always the easiest to get your hands on, especially if they are not readily available such as they are on YouTube. Tracking down the influencer for their insights can take multiple outreaches and can often delay internal decision making. The ICH team can easily manage this entire process, often obtaining all campaign insights within 1 week of the live posts.

We understand that influencer contracts can vary greatly across the industry and it might be very difficult for ICH to manage the entire operation. However, we can still make agency and brand life easier here too by allowing our team to handle the first pass or possibly more. In one case but definitely not limited to, brands could specify their 5-7 most vital contract terms and ICH could generate the template and finalize the contract as long as the influencer eventually agrees to those specific terms – and assuming there is nothing else being redlined within the contract.

As a premium service, ICH can assist with a client’s influencer media analysis. Meaning, we’ll analyze your media results for key wins/losses when it comes to social medias, influencer categories, day of week, day part, offer analysis and much more. Most of our team has extensive experience working for agencies and brands so we know your language well!